Bing Ad Campaign Effect On The Market
The TV ads for Bing promise a more specific search and lesser information overload when one uses Bing so what can this do for advertisers online? The first outcome will be reduced search engine marketing costs as competition is always good in bringing down prices, in this case the competition between Bing and Google. The competition between the two has seen some modifications on the Google side with the Google Squared Project which aims to organize information related to search term logically and quickly. Google also has place more importance on load speed when ranking pages. Changes in the Google user interface has also occurred with streamlining and removal of some top page links. Currently Bing has 11.5% share and Google 65.5% but Bing’s share they say is growing. But people only went to Bing because of the TV ads out of curiosity not because it is better so perhaps these same people may go back to Google; Guru Blueprint bonus click here.